Friday, October 12, 2012

Disney Announces Sustainable Paper Policy After Protest

Walt Disney Company has announced a new sustainability policy regarding its use of paper products, including its massive publishing arm. The shift follows a protest last year by activists with Rainforest Action Network, featuring fully-customed Micky and Minnie Mouse chaining themselves to the Disney corporate headquarters in Burbank and eventually getting arrested along with two other activists. The stunt drew attention to Disney's refusal to dump paper products that come from the Indonesian rainforest. Dan Fritz files this report from Los Angeles.